PROJECT

Pawpaw’s Mac n Wisdom is a playful, comfort-food project centered around mac and cheese, blending nostalgic Americana with heartfelt wisdom. The goal was to create a brand that feels like a warm hug from grandpa, rooted in vintage aesthetics, cozy textures, and handwritten charm. Each design element reflects old-school comfort while incorporating “letters of wisdom” that give the brand a sentimental, storytelling edge. The result is a charming, character-rich identity that’s equal parts soulful and cheesy.

Project Type: Class project

DELIVERABLES

• • Logo
  • Wordmark
  • Packaging

PROGRAMS

• Adobe InDesign
• Adobe Photoshop
• Adobe Illustrator
• Clip Studio